I recently came across the web site feed the pig. I was flipping through some TV and stumbled across the following commercial:
I agree aimlessly flipping TV channels is not my best use of my free time, but if I didn’t I may have never found this website full of useful financial information. From the “About Us” page Feed the Pig’s mission is:
“We’re here to help you do just that, feed your piggy bank. Here, you’ll find helpful tools, articles, tons of tips and other resources to help you on your path to financial stability. We’ll help you think through your spending and saving habits, identify ways you can start saving and commit to making changes that will reduce your debt and grow your savings.”
Obviously, the idea of feeding the pig means to save money. Wow, I like the concept. The website is sponsored by the American Institute of CPAs (AICPA) and The Advertising Council. Their goal is to encourage and help Americans to take control of their personal finances. Good stuff!
The AICPA is the world’s largest member association representing the accounting profession, with more than 394,000 members in 128 countries and a 125-year heritage of serving the public interest. Founded in 1887, the AICPA sets the ethical standards for the profession and the auditing standards for private companies, non-profit groups, and federal, state and local governments.
The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being and strengthening families.
What I really like best about the feed the pig website is their toolbox. Their toolbox offers everything you need to start getting your financial act together, from calculators, tips, and podcasts. It really offers one place for someone just starting out to find a ton of valuable information. I’m sure there is some angle the AICPA is taking here, maybe to attract people into becoming CPA or to use CPA services. Either way the fact that they have partnered up with the Ad Council to promote financial literary I think is frigging awesome.
Have you heard of or seen this campaign? How do you feed your pig?