Growing Traffic is one of my main goals for the blog this year. I set this goal because I want to add new readers who need help with their finances. Using our previous experience with paying off over $100,000 worth of debt and helping our son and daughter navigate their first year in college should add value to others in similar situations.
I found extreme value in reading and listening to other people’s experiences with their finances when we first got started organizing our money and continue to learn from others today.
I’ve been blogging for three years now and have seen modest growth over that time, but not some of the bigger numbers others have seen who have been blogging as long. So, what’s a personal finance blogger to do?
Simple, I asked for help. I reached out to other bloggers in the community and ask for their best tips for growing traffic. I received some great feedback.
First and foremost, there should always be a focus on content. Admittedly I’m no wordsmith, but do my best to share our personal story with money, and how we are doing our best to prepare our three children.
There were several great tips and pointers after the first of produce great content and they will come. Taking a point from our debt repayment days, I’m choosing to focus on only one of them at a time, like paying off debt. This will avoid starting and stopping several initiatives, and not finding any results.
I have had good success with both Facebook and twitter as traffic sources for my blog, but have never really figured out Pinterest. I really should have taken a hint from my wife because she uses Pinterest as a resource daily, for recipes, decorating ideas, hairstyles trends, DIY, etc.
I’ve had a Pinterest account for years, but have never really paid much attention to it. Never formatting images properly, or seeking out group boards to join and pin to. After hearing how others are having a lot of success with Pinterest, and witnessing how often my own wife uses it, it was easy to set my focus on Pinterest to try to grow my traffic.
Now it not going to happen without a bit or work and money. Here are some of the tools I’ve recent adopted to help with my Pinterest makeover:
Canva – graphic design tool that has templates for all social media formats including Pinterest, twitter, and Facebook
Social Warfare – A WordPress plugin that adds social share buttons and formats photos for the varies social media platforms.
BoardBooster – is a pin scheduling tool that helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours.
So, with these tools in place I’m not creating properly formatted photos for all my social media platforms, and automating their delivery. I have gone back and have updated twenty-five posts so far with these tools to delivery Pinterest friendly images.
It’s early, but I have seen a modest bump in Pinterest traffic, where it was non-existent before. I plan on using these tools on a go forward basis, and as time permits going back and updating all old content.
I’m hopeful that focusing on Pinterest with yield the results I’m looking for. I plan on giving it at least three to six months to grow, I can’t expect results to happen overnight. It will also take several weeks to update all my old content.
I really like to hear your feedback. There are so many platforms and tools I feel like you can get lost trying to tackle them all. I’m much rather focus on a few and do them well to add value to both myself and my readers.
What’s your social media platform, tool or plugin of choice? What Pinterest tips can you offer? Do you have any favorite group boards?
*The Social Warfare and Board Booster links are affiliate link. If you sign up, the blog makes a little bit of money. I only recommend products or services that I use personally and believe you would benefit from.